10 common startup mistakes: #2 everyone = my customer
No one sells to everyone. Especially startups. While it may be exciting to think about selling to the masses, startups rarely have the resources, capital, or expertise to pull it off. Plus most businesses that sell across multiple target markets didn’t start out that way. (Remember, Amazon started selling only books). Successful startups work to clearly identify a niche market where they can learn fast, refine their solution, and maximize their limited resources. This key learning can then typically be applied to expanding your reach to other customers. Why wouldn’t someone use my product? Everyone can. ~ 250 hopeful entrepreneurs...