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10 common startup mistakes: #3 my friends = great cofounders

August 4, 2017

The third installment of a 10 post series on common startup mistakes. Mistake 1, 2. Friend or co-founder, or both? Are there examples where best friends have started and run a successful ...

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10 common startup mistakes: #2 everyone = my customer

June 23, 2017

The second installment of a 10 post series on common startup mistakes. Mistake 1, 2, 3. No one sells to everyone. Especially startups. While it may be exciting to think about selling ...

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10 common startup mistakes

June 8, 2017

About this blog post series… I was recently asked to give a talk at a conference about my work with startups. In thinking about what to talk about, I realized that ...

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Experience asymmetry – creating amazing experiences.

April 2, 2017

Solving problems isn’t enough any more. For decades, we’ve preached the need for startups to focus primarily on figuring out how to provide value to their customers by fixing a problem ...

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7 principles for great presentations

March 15, 2017

We were lucky to have Herbert Reininger, Creative Director for Penn State Outreach, as our 1st speaker in our Spring Speaker Series. In a nutshell, here are his top 7 ...

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Your baby is ugly

February 22, 2017

What was that? It’s often hard for entrepreneurs to hear that their solution is flawed or missing the mark. But the 1st iteration of any solution rarely survives entry to market ...

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How to you deliver an amazing customer experience?

February 21, 2017

Delivering products and services that solve problems is no longer enough. Solving a problem is critical to startup success, but companies must also take into account their customers’ end-to-end experience. The ...

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